Is there such a thing like antagonist on website design industry?
Isn't it that antagonist refers to or commonly known as opponent? You might have thought that antagonist only exist in movies but NO, they are everywhere. So in short, this antagonist refers to opponent of the industry. But what are they? Or ... who are they?
Have you thought about it? Have you read on some articles pertaining to this specific type of topic? Not yet? Therefore, read along this article and be informed.
Being human is so complicated that sometimes it affects even the works of technology, no matter how advanced it is, as far as it is touched by human there and always there's an error that can happen. That's life. But how is that so? As mentioned in the second paragraph, opponents never get out of the scene in wherever industry you may look at. They always exist, that's proven because human are born competitive. They always see others as competitor and assume that everything has a big ground arena where they can showcase their stuff and make others fail. But can you identify who are they and what they do that makes them tagged as antagonist?
You know what the fuss all about but let the author show you how. Below are some of the noticeable antagonistic act on web design in the market.
Those who offer lower prices. The amount of low cost services on the market continues to rise due to some web designers who will do everything just to bag some clients not thinking that they might gonna affect the entire market. And what's disturbing is the fact that the general public are unaware that the majority of low cost websites will never amount to anything, due to their poor table based coding, poor design and the total lack of optimization.
Those who own sites which are enticing enough to deceive. The market is actually flooded with poorly or part trained designers who deceive clients by owning good looking websites. But the fact is they don't design it themselves. As most of the rationale viewers and visitors of sites, what they look for a web design site is their portfolio and the site itself to check whether it is good or not. So these deceiving sites has all the good stuff but in actual they can't employ a good design.
Those who doesn't follow the basic rule of web design site. Those who frequently commit errors such as the use of basic HTML coding (this practice is outdated and most certainly not search engine friendly since Web 2.0 launched); poor layout of sites that results to not functioning on other browser; the use of fonts are bad; the absence of privacy policy when a website is collecting data from the public; the absence of unique terms and conditions when website is taking money from the public; the absence of a sitemap, which is important to search engines; the practice of copying the homepage meta tags throughout the whole site; and the most outrageous error is adding of sitewide link by web designers to increase their own website's PR.
Those who run away without delivering the service to their clients. Unprofessional is the right adjective for them. Many clients were claiming that their designer run out after they got the payment without completing the whole project. This has of course a bad effect in the entire industry. It doesn't only affect the designer solely but it also cause for clients to think that other designers would do it. The generality effect does it bad for other web site.
The above antagonistic acts are not good in the industry and can pull it downward in the near future. In the world of website design, its not easy to fish clients online. It is not like a hotcake that easily sells wherever BUT designers can always find and serve one. So for potential clients, be aware of the above samples given. Make sure that your would-be designer is professional enough to deliver the service you want. Remember that you are paying not only few bucks but thousands of bucks for your website, so don't let them mess it. For web designers, let it serve as a reminder that working in a web design industry requires professionalism. Provide a professional design service at reasonable market value rates and compete on a professional business level. There's no room for underdogs. Strive for excellence and excel in the industry with fairness.
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